Conjoint Measurement: Methods and Applications by Prof. Dr. Anders Gustafsson, Prof. Dr. Andreas Herrmann, Dr.

By Prof. Dr. Anders Gustafsson, Prof. Dr. Andreas Herrmann, Dr. Frank Huber (auth.)

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T Mannheim. Bauer, H. , Huber, F. and Keller, T. , Huber, F. , Customer Retention in the Automotive Industry - Quality, Satisfaction and Retention, Wiesbaden, 67-92. Bekmeier, S. (1989), Nonverbale Kommunkation in der Fernsehwerbung, Heidelberg. 32 Anders Gustafsson, Andreas Herrmann and Frank Huber Boeker, F. (1986), Priiferenzforschung als Mittel marktorientierter Untemehmensfiihrung, Schmalenbachs Zeitschrift for betriebswirtschaftliche Forschung, 38, 543-574. Buchtele, F. and Holzmiiller, H.

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1977), An Investigation of some Data Collection Issues in Conjoint Measurement, American Marketing Association Educators' Proceedings, 82-85. Acito, F. (1979), Industrial Product Concept Testing, Industrial Marketing Management, 10, 157-164. Agarwal, M. (1988), Comparison of Conjoint Methods, Proceedings of the Sawtooth Software Conference on Perceptual Mapping, Sun Valley, 51-57. Akaah, I. P. (1988), Cluster Analysis versus Q-Type Factor Analysis as a Disaggregation Method in Hybrid Conjoint Modeling: An empirical Investigation, Journal of the Academy of Marketing Science, 19, 309-314.

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