Franchising Hospitality Services (Hospitality, Leisure and by Conrad Lashley, Alison Morrison

By Conrad Lashley, Alison Morrison

'Franchising within the Hospitality undefined' offers an outline of the problems, debates and demanding situations linked to enterprise franchising.

In components, this article first of all appears to be like on the concerns from either a tutorial and practitioner viewpoint. the second one half appears to be like extra heavily at provider quarter teams within the hospitality undefined, reminiscent of motels, rest and catering utilizing nationwide and overseas examples and illustrations. those show how the theories and debates mentioned within the first half, are tackled in actual lifestyles events. Examples used are from renowned businesses resembling McDonalds, Baskin Robbins, Burger King, selection lodges, vacation lodge, Domino Pizza, Pierre Victoire among others.

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However, the expense and difficulty of ensuring, in such a decentralized operation, the maintenance of uniform standards of service and a consistent public image across the network may offset these valuable assets. This aspect is investigated within the theoretical frameworks of entrepreneurship and empowerment in Chapters 4 and 5. Franchisees can be highly motivated but can also be very demanding of the time and effort of the franchisor’s senior management. To some degree, this is due to the fact that the business of the franchisee is legally separate from that of the franchisor.

E. the franchisee) to sell the franchisor’s branded products or services, but should also provide a proven method of operating, support and advice on the setting up of the franchisee’s business and ongoing support to the franchisee. Furthermore, the franchisee has invariably to pay an initial fee to the franchisor, some type of ongoing fee, and a marketing/advertising levy (see Chapter 6). Another distinguishing feature of franchising is that the franchisor and franchisee remain legally distinct, although the two parties work together and combine their efforts with the aim of creating a successful business format (Rubin, 1978; Mendelsohn, 1996).

Economic Letters, 34, 77–82. NatWest/BFA (1998) UK Franchise Survey. British Franchise Association. Norton, S. (1988a) Franchising, brand name capital, and the entrepreneurial capacity problem. Strategic Management Journal, 9, 105–14. Norton, S. (1988b) An empirical look at franchising as an organizational form. Journal of Business, 16 (2), 197–218. Oxenfeldt, A. and Kelly, A. (1969) Will successful franchise systems ultimately become wholly-owned chains? Journal of Retailing, 44 (49), 69–83. Penrose, E.

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